Playboy is an adult lifestyle and entertainment company that was founded in 1953 by Hugh Hefner. The firm became one of the first adult industry leaders within the sex industry and continues to be a dominant player. Headquartered in Beverly Hills, California, Playboy Enterprises publishes magazines, websites, television broadcasts, and radio in roughly 180 countries worldwide. Now the firm plans to introduce cryptocurrency payments for its online services starting with its Playboy TV subsidiary.
Reena Patel, the chief commercial officer and head of operations for Playboy Enterprises, stated:
As the popularity of alternative payment methods continues to grow around the world, along with the reach of Playboy’s digital platforms, we felt it was important to give our 100 million monthly consumers increased payment flexibility.
Rewarded for Engaging with Playboy Offerings
According to Playboy, the company will integrate a multi-cryptocurrency wallet that will hold a variety of top digital assets and a coin called Vice Industry Token (VIT). By using cryptos to pay for exclusive adult content, customers will be able to “earn tokens to view Playboy.TV’s original content, as well as comment on and vote for content.”
“This innovation gives the millions of people who enjoy our content, as well as those in the future who participate in our casual gaming, AR and VR platforms, more choices with regard to payment and in the case of VIT, an opportunity to be rewarded for engaging with Playboy offerings,” explains Patel.
This isn’t Playboy’s first rodeo with cryptocurrencies as the Playboy Brand Website; Playboy Plus started accepting BTC payments back in February of 2014.